Privacy Policies vs. Terms & Conditions

It all depends on the type of website you are building. You will need one of them or both. Each of them serves different legal purposes for both, you and the users.

About Privacy Policy

Why do we need to have a Privacy Policy page?

One of the best reasons why to use the affiliate structure is that you as an affiliate don't have to bother with payments. The Affiliate Programs you are working with will do it all for you. You as an affiliate should care only about your commission. Isn't it great?

However, some of you will want to gather some kind of information regarding your users. In most cases, you will want to get their e-mail address to be able to send newsletters and new offers. Using Google Analytics is another method used by many to understand better who are your potential customers. Mainly for that reason, you will want to have a Privacy Policy page on your site.

A Privacy Policy agreement is required by law if you collect information about and from your users.

So what is a Privacy Policy?

A Privacy Policy is your statement declaring what is your website policy on the collection and the release of information about your users. It should declare what specific information is collected and kept. Whether you are keeping this information confidentially or sharing it with other firms' researchers or sellers. You must give access to a privacy policy page on your website so that your users if they wish, will be able to know what personal data will be kept when they signup.

There are 3 main reasons why you must have a Privacy Policy accessible on our website.

  1. If you collect personal information from your users than It's required by law to have Privacy Policy.
  2. In most cases, it is required by third-party services you are going to use. 
  3. Users care about their privacy and we respect that. They tend to look for links to the privacy policy in the header or footer of the website. You should always include a visible link to your privacy policy page across all pages on your website.


Recently the EU's General Data Protection Regulation - GDPR came into force in order to regulate how businesses use data. The GDPR is a major issue that must be fully understood. It is highly recommended to read Kyle's blog on the GDPR. He also offers an updated templet of Privacy Policy that complies with the new GDPR regulation.

Read Kyle's Blog on what is the GDPR.

You can also visit the official GDPR website to learn more about the new regulation.

Visit the GDPR website here.

About Terms & Conditions

Why do we need to have Terms & Conditions?

Terms & Conditions are an agreement that set the terms, requirements and conditions relating to the use of the website. Copyright Protection and accounts termination in cases of abuse are just two simple examples.

Unlike Privacy Policy, Terms & Conditions are not required by law. However, it is highly recommended to do so and by that to reduce your legal liability in cases of abuse. Don't forget that you are the owner of the website and this simple agreement will prevent conflicts in the future. As the owner of the website, you can forbid any activity that you don't want to accrue on your platform.

So to conclude, it is highly recommended to have such agreement. An Online business that allows users to be involved with the website should have it and present it at the time of their account registration,

If you are about to make both of them, the Privacy Policy and the Terms & Conditions than keep them separately. Don't make one legal document for both. If in the Terms & Conditions there is a section relating to the Privacy Policy then you should link it to there.

We would love to hear from you.