what are keywords?

When people enter their 'search queries' into the search windows when making a search on the search engines they simply enter words or phrases about topics and ideas that will define the content they are looking for.

 

If you are looking to drive traffic to your website for free than keywords will play a big role for you. Driving traffic from search engines is completely free and because of that keywords are very important for any online travel agency. Although keywords are not the sole tool for high ranking, still it plays a major role if you want to rank effectively.

Some keywords will 'get' only few searches a month and even during the whole year while others will get hundreds of thousands every day.

It is very important to put some time and thoughts into your keyword search. There are some great online tools that will help you on that one. Some of them are completely free like Google itself (simply look at the results you get from a specific keyword or phrase) while others will cost you but will supply you with better information and reports and will be more 'user-friendly' such as Jaaxy (remember - Jaaxy gives you 30 free searches that will help you get going).

With this useful tools, you will be able to get all the relevant information you need to get started with your keyword search and analysis. It will tell you how many searches are done for a specific word or phrase a month and how many competitors you have for each of those keywords and phrases.

Some of them will also tell you what will be your average expectations to get traffic to your site if you will be ranked at the first page on the search engines. They will also supply more relevant information such as the availability of a certain domain name and your present and actual rank on the different search engines. In other words, using those tools will be critical when searching for the right keywords for targetting your website.

 

When we say we connect people we mean it. At the online travel industry, we connect people with the keywords they use when they are looking for something. The content we are going to build should be about the keywords we are going to use for targeting traffic. If the content will not be relevant it will not be long before visitors will leave your site and without a doubt will never come back again.

Keywords are your audience that is true but it is also about your content. Don’t forget that. Keywords are there to represent content.

Before choosing your keywords you need to:

  • Understand the needs of your visitors
  • The language they use
  • The type of content they seek

 

Tools such as Jaaxy will allow you to get started for free and will give you the time needed to experience their different uses before making a choice on whether you should sign up as a premium member. Don’t worry, there are also plenty of free tools that will help you get started with minimum investment.

When people enter their 'search queries' into the search windows when making a search on the search engines they simply enter words or phrases about topics and ideas that will define the content they are looking for.

If you are looking to drive traffic to your website for free than keywords will play a big role for you. Driving traffic from search engines is completely free and because of that keywords are very important for any online travel agency. Although keywords are not the sole tool for high ranking, still it plays a major role if you want to rank effectively.

Some keywords will 'get' only a few searches a month and even during the whole year while others will get hundreds of thousands every day.

WA (Wealthy Affiliate)

At Wealthy Affiliate, you will find everything you really need for building your online business. In this site with its great tools, you will be able to use a reliable keyword tool, improve your SEO, build your website and hosting it, check for the availability of domain and much more. We will get back to Wealthy Affiliate at a later stage.

jvzoo.com

Here you can get some of the best tools you will need for starting up, tools that will help you with:

  • Emailing marketing
  • Web apps
  • Creating an effective bonus page.

There is also a great training there that will help you ensure your success.

Be smart. You will find keywords that have an extremely high volume of searches but pay attention as those usually tends to have tough competition. To aim to a high volume of traffic is wonderful but as beginners, it will be very difficult if not impossible for you to compete on those keywords and phrases. To be ranked on page 15 or even on page 3 will be worthless for you.

Aiming low competition keywords will be a smarter move for you. A keyword that attracts only 600 visitors a month, but with a low competition will make it much easier for you to get ranked on the first page. So if out of those 600 visitors only 10% will actually visit your site, you will get 60 of the most high-quality organic traffic. This is exactly the traffic you should look for as this traffic will convert. Our end goal is CONVERSIONS – REMEMBER?

 

Long tail keywords tend to be more specific and they are more likely to be used by people when they get closer to a point of a purchase. At the beginning of their search, people will use one or two keywords and slowly as they move on with their search they will narrow their search results and tune those results by using long tail keywords.

"exotic diving sites" will be a very broad and early search while "best places for diving in Micronesia" will be a way to narrow the results.

Using long tail keywords is simply means establishing a better understanding and a better communication between the future customers and your business. If someone uses long and specific long tail keywords that means he knows exactly what he is looking for and that he is very close to the point of purchase.

By using long tail keywords you may pull less traffic but the return on your investment (effort) will be much higher. You will do two good things:

  • You will attract exactly the audience you are looking for
  • Your audience will be much closer to the point of purchase

 

As your ultimate goal is to provide your visitors with real and good quality content then it will not be enough to just throw in your content the long tailed keywords, giving Google, Yahoo or Bing a hint as to what you are looking for. It is about what your visitors are looking for. If they will get to your page then it will tell the search engine that your site is something to pay attention to. If they will stay for a long time than it will tell the search engine that your site is interesting. If they will come back and visit your site again in the future it will tell the search engines a bit more about you and so on. So it is critical to have good quality content that relates and reflects the long tail keywords you are using.

All of those are relevant to your ranking in the search engines. SEO – Search Engine Optimization is built on a long list of elements that influences your ranking.

 

The Page Title, Media Description, and Alt attributes of images on the page are only a few more of them but we will discuss each of them in the appropriate section at the right time. However, they all lead to better ranking and though a higher organic traffic. Organic traffic at that stage of the long tail search leads to higher conversion rate and that is what we are looking for.

One way to make sure that your content is relevant to the keywords you are using is to first find the keywords you will use and then build your content around it. If you already have your content you should be very careful when adding the keywords to it. Most often you will have to rewrite a whole paragraph in order to make it look good and natural.

Each page on your website should target different and unique keywords. Your primary page will contain a more broad industry term and by time as you will create categories, product reviews, travel stories and articles you will get down into your niche that will target traffic for more specific needs.

We would love to hear from you.